Is Your Call to Action an Invitation or a Demand?

Is Your Call to Action an Invitation or a Demand? (via 7 Graces of Marketing – Ethical Marketing for Social Entrepr)

Many marketers think a Call to Action needs to create a sense of urgency. Consultant Lynn Serafinn tells how to create one that feels GOOD to your audience. There is one fundamental ingredient common to all approaches to marketing: the ‘Call to Action…


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