20 Authors Who are Crushing it on Pinterest

my_pinterest_1I’ve been playing with Pinterest sporadically for about a month now, but have only recently began to see its power to connect with and engage readers.

I got the idea for this post from an interview between Sandra Beckwith and Andreea Ayers titled, “Pinterest for Books: How Authors, Publishers, and Others Can Use the Fastest-Growing Social Network for Book Promotion.” While listening to the interview I wondered, “How many authors are actually using Pinterest – a mostly visual social media site – to engage their readers?”

The answer is: More than I thought.

When I began writing this post I didn’t realize the scale of the task that I was taking on. I’ve looked at roughly 100 authors’ Pinterest profiles and whittled them down to just 20; like all social media, some get it and some don’t. As you’ll see in the following profiles, it’s not always about having a lot of followers. I had three basic criteria I looked at when selecting these 20:

  • A clear description of who they are and what they do in their profile.
  • Engaging boards.
  • Activity, were they actually interacting with and engaging their followers?

As you can see I didn’t look at the number of followers they had. That’s because I believe that engagement with followers trumps all else. Without engagement and building relationships, you can have a million followers, but it will amount to nothing when compared to the author who is interacting and engaging only 100 followers.

I encourage you to visit each of their profiles and websites, follow them if you have a Pinterest account, because there’s so much to learn from each of them. And, hopefully you’ll be inspired to add Pinterest to your arsenal of tools you use to interact and engage your readers.

Here they are in no particular order …

1 J.F. PennPinterest361


If you like James Rollins, Steve Berry, Dan Brown, Kate Mosse or Scott Mariani, you’ll love J.F.Penn…

Oxford educated, British born J.F.Penn has traveled the world in her study of religion and psychology. She brings these obsessions as well as a love for action and adventure to her writing. Her fast-paced ARKANE thrillers weave together historical artifacts, secret societies, global locations, violence, a kick-ass protagonist and a hint of the supernatural.

Pentecost and Prophecy are available now at Amazon and all ebook stores, with Exodus coming in Fall 2012.

2 Janet EvanovichPinterest9,994


Janet Evanovich is the #1 bestselling author of the Stephanie Plum novels, twelve romance novels, the Alexandra Barnaby novels and graphic novels, Wicked Appetite (the first book in the Lizzy and Diesel series,) and How I Write: Secrets of a Bestselling Author.

3 Lucinda BrantPinterest4,661


Lucinda Brant writes Georgian historical romance and crimance–crime with lashings of romance. All of her books are set in the 18th Century, spanning 1740 to early 1780s England, with occasional crossings to the France of Louis XV.

If you love BBC Classic Drama, Jane Austen, Georgette Heyer, 18th Century history, or romances with plenty of wit and adventure then give her books a try. You’ll find a world of determined heroines and heroes, an eccentric character or two, and a weave of subplots to keep things interesting. They don’t conform to genre formulas and have been described as “a throwback to the Golden Age of romance, but with a modern voice” and “heart wrenching drama with a happily ever after”.

Historical detail is important in her novels, but above all she wants readers to be entertained.

4 Priscilla WarnerPinterest1,133


Priscilla Warner grew up in Providence, Rhode Island, graduated from the University of Pennsylvania, and spent many years in Boston and New York as an advertising art director, shooting ads for everything from English muffins to diamond earrings. Priscilla co-authored The New York Times bestselling memoir The Faith Club, then toured the country for three years, hyperventilating her way through an extended book tour. Finally, in the skies over Oklahoma, she vowed to find her inner monk, and began meditating her way from panic to peace.

She is a NYT bestselling Author of Learning to Breathe – My Yearlong Quest to Bring Calm to My Life and co-authored The Faith Club. Meditating my way from panic to peace.

5 Tricia GoyerPinterest9,755


Using her own experiences as a teen mother, and leader of today’s generation, Tricia’s vision is to be a voice of hope and possibility for teenage girls, pregnant teen girls, mothers and wives through her educational and inspirational speaking, workshops and books. Her intention is to serve ordinary women by encouraging extraordinary things with God’s help. Tricia expresses real life, real hope, for real women.

Tricia is the author of 30 books and has published over 500 articles for national publications such as Focus on the Family, Today’s Christian Woman and HomeLife Magazine.

She won the Historical Novel of the Year award in both 2005 and 2006 from American Christian Fiction Writers, and was honored with the Writer of the Year award from Mt. Hermon Writer’s Conference in 2003. Tricia’s book Life Interrupted was a finalist for the Gold Medallion Book Award in 2005. Tricia’s co-written novel, The Swiss Courier, was a nominee for the Christy Awards.

In her fiction novels, Tricia writes contemporary and historical stories that feature strong women overcoming great challenges. She recreates historic wartime eras with precise detail through perseverant and comprehensive research.

6 Karen SalmansohnPinterest7,667


Karen Salmansohn is an ex-Senior VP award winning ad writer/creative director. She left a successful advertising career (having worked as a writer/creative director/image consultant for J. Walter Thompson, McCann Erickson, Young + Rubicam, Averett, Free + Ginsberg, MTV, VH-1, Nickelodeon, Comedy Central, Lifetime, E!, CNBC, NBC, Oxygen, Lee Hunt Associates, L’Oreal, Revlon, Avon, Blue Q, etc) to pursue her passion of writing.

She is now a best selling author and book packager with over 1 million books sold – known for creating a new breed of books – “self help for people who would never be caught dead reading self help.” Or: “self help books you can give as a gift — and not get slapped, because they look kinda cool.” Some titles: How to Be Happy Dammit; Enough Dammit; The Bounce Back Book; – and many more. Journalists call Salmansohn “Deepak Chopra Meets Carrie Bradshaw” because of how she merges empowering psychology/philosophy tips with edgy humor and stylish graphics.

7 K.M. WeilandPinterest1,028


K.M. Weiland grew up chasing Billy the Kid and Jesse James on horseback through the hills of western Nebraska, where she still lives. A lifelong fan of history and the power of the written word, she enjoys sharing both through her novels and short stories. She blogs at Wordplay: Helping Writers Become Authors, where she mentors other authors and shares the ups and downs of the writing life.

8 Melissa NorrisPinterest787


Melissa Norris is a Christian fiction historical romance novelist and lover of all things vintage and antique. She used to say she was born a century too late, but with her frequent power outages here in the foothills of the Cascade Mountains, she decided she would prefer to merge the best of the olden days with our modern conveniences. she’s a skilled artisan crafter, creating new traditions from old-time customs for her readers.

9 Nicole Miller BrooksPinterest170


Writer. Horse nut. History buff. Social media coordinator…and former rodeo queen.

She served as the editor in chief of the student newspaper and magazine at Western Washington University, where she graduated with her journalism degree and was named the Outstanding Graduate of 2008.

She has freelanced for various local and national publications such as the Northwest Horse Source, the Bellingham Herald, Whatcom Magazine, Holistic Horse. In 2007, she won the national Student Award from the American Horse Publications and also placed in the Society of Professional Journalist’s Mark of Excellence competition. She placed again in the SPJ Mark of Excellence competition in 2008 and placed first in her category for the American Horse Publications.

By day, she works as a social media coordinator for the University of Western States, but her true love has always been fiction. She completed her first novel in the sixth grade and never quit. At the same time, she began riding, training and showing Arabian horses throughout the Pacific Northwest.

10 Carole MatthewsPinterest579


Carole Matthews is an internationally bestselling author of more than 20 hugely successful romantic comedy novels. Her unique sense of humour has won her legions of fans and critical acclaim all over the world.

As well as appearing on the Sunday Times and USA Today bestseller lists, Carole is published in more than 30 different countries. Her novel Welcome To The Real World was shortlisted for the RNA romantic novel of the year award. Her book Wrapped Up In You was shortlisted for The Festival of Romance Best Romantic Read award and for the RNA Romantic Comedy of the Year award. She was also inducted into The Festival of Romance Hall of Fame for her outstanding contribution to romantic fiction.
In the USA, the hilarious For Better, For Worse was selected by one of America’s top TV book clubs – Reading with Ripa on LIVE with Regis and Kelly – as their book of the month. As a result it went straight into the USA Today and New York Times Extended bestseller lists.

11 Jody HedlundPinterest2,328


Jody has written novels for the last 20 years (with a hiatus when her children were young). After many years of writing and honing her skills, she finally garnered national attention with her double final in the Genesis Contest, a fiction-writing contest for unpublished writers through ACFW (American Christian Fiction Writers).

Her first published book, The Preacher’s Bride (2010 Bethany House Publishers), became a best seller and has won multiple awards.

Her second book, The Doctor’s Lady, released in September of 2011, and her third book, Unending Devotion, will be released in September 2012. She’s currently busy researching and writing another book!

12 Orna RossPinterest823


Orna Ross is a London based Irish writer of novels and poems and the ‘Go Creative! books. Formerly a features journalist, lecturing in Creative and Imaginative Practice at University College Dublin (WERRC), in 2012 she founded The Alliance of Independent Authors.

Her novels usually take the form of family-based dramas. Often they are historical fiction and usually there’s a murder mystery or other buried secret from the past causing chaos in the present. She likes to write emotional twists and surprises how a sentence is written, and the story constructed, is as important to her as plot. Writing about big themes — identity, family loyalty, truth, sex and death, the struggle between freedom and belonging.

13 Elizabeth CraigPinterest136


Elizabeth writes the Memphis Barbeque series for Penguin/Berkley (as Riley Adams), the Southern Quilting mysteries for Penguin/NAL, and the Myrtle Clover series for Midnight Ink and independently. She blogs at Mystery Writing is Murder, which was named by Writer’s Digest as one of the 101 Best Websites for Writers for 2010, 2011, and 2012.

Her most recent releases are Knot What it Seams, (February 5, 2013),  Quilt or Innocence (June 2012) and A Body in the Backyard (October 2012.)

14 Kim ScottPinterest1,153


Kim Scott was born on Charleston Naval Base in South Carolina and grew up in Scarborough, Maine. She has lived in Colorado and Michigan and presently resides in Southern Maine. Ms. Scott has worked as the department secretary in the psychiatric unit of a maximum security prison in Michigan, assistant to the program manager for future automotive programs for the Big 3, assistant to the director of auto sales for a major magazine publishing company, freelance paralegal, family liaison to the Northeast Recruiting Brigade for the US Army, chambermaid, waitress, accounts payable clerk, wife and stepmom. For years Kim has written informally but ‘Regarding Ruth‘ is her first distributed book. Currently managing the limitations of advanced pulmonary sarcoidosis, a lung disease, she was strongly encouraged to write her first book by a close friend. A second book in the series quickly followed and a third is in the works.

15 Susan WiggsPinterest1,689


Susan Wiggs’s life is all about family, friends … and fiction. She’s been featured in the national media, including NPR’s Talk of the Nation, and is a popular speaker locally and nationally.

From the very start, her writings have illuminated the everyday dramas of ordinary people. At the age of eight, she self-published her first novel, entitled “A Book About Some Bad Kids.”

Today, she is an international best-selling, award-winning author, with millions of copies of her books in print in numerous countries. Her recent novel, Marrying Daisy Bellamy, took the #1 spot on the New York Times Bestseller List, and The Lakeshore Chronicles have won readers’ hearts around the globe. Her books celebrate the power of love, the timeless bonds of family and the fascinating nuances of human nature.

She lives with her husband and family at the water’s edge on an island in the Pacific Northwest, where she divides her time between sleeping and waking.

16 Kate HartPinterest505


Kate Hart is a young adult writer and history nerd represented by the lovely and brilliant Michelle Andelman of Regal Literary.

She builds treehouses with her, and on Fridays she writes the round up at YA Highway.

 17 James RollinsPinterest1,370


James Rollins is the New York Times bestselling author of international thrillers, translated into more than forty languages. His Sigma series has been lauded as one of the “top crowd pleasers” (New York Times) and one of the “hottest summer reads” (People Magazine). In each novel, acclaimed for its originality, Rollins unveils unseen worlds, scientific breakthroughs, and historical secrets–and he does it all at breakneck speed and with stunning insight.

Known for building high-octane adventures on a solid science foundation, Jim juxtaposes the familiar with the exotic and then turbo-charges his tales with suspense. Always mindful of historys legacy, Jim reveals how secrets, some hidden for centuries, can change the course of human events. His novels explore how advancing technology can impact society not just by the physical threats of unchecked developments, but also the spiritual and moral challenges that result. The true terror of technology is not the cogs and the wheels, but how it will change us, he says.

18 Sherrilyn KenyonPinterest3,984


In the past three years, New York Times bestselling author Sherrilyn Kenyon has claimed the #1 spot sixteen times. This extraordinary bestseller continues to top every genre she writes. With more than 25 million copies of her books in print in over 100 countries, her current series include: The Dark-Hunters, The League, Chronicles of Nick, and Belador. Since 2004, she has placed more than 50 novels on the New York Times list in all formats including manga. The preeminent voice in paranormal fiction, with more than twenty years of publishing credits in all genres, Kenyon not only helped to pioneer, but define the current paranormal trend that has captivated the world.

19 Jeff GoinsPinterest1,431


Jeff Goins is a writer who loves compelling stories, worthy causes, and Pez candy. He has been writing for most of his life, but only recently started calling himself a writer and actually believing it.

He started his blog in 2010 with some burning questions:

  • How do successful writers make a living?
  • What does it really take to get published?
  • When is it okay to pursue a passion?
  • Why do writers write?

What he discovered in this search was a community of like-minded individuals sharing many of the same struggles. If you’re eager to wage war on the blank page, where like-minded individuals can band together to find purpose in theri art and lives, if you have a passion for creativity, and changing the world, follow Jeff.

20 Linda HalesPinterest1,554


Writing children’s short stories has always been a hobby for Linda Hales. Ideas would emerge from real life experiences and sometimes, from a child with endearing character traits.

Much of her inspiration came from her daughter, Tammy, who possesses a most precocious, yet charming and unique sense of humor. Even as a little girl, it became evident that she cared very deeply for the well being of others and set a wonderful example of caring and understanding to her little friends and adults alike!

And so, Hales has chosen to enter the wonderful world of children’s writing with the introduction of two new book series, Sunshine and Andy-Roo!

I hope you found this list useful. If you are an author I missed, feel free to add a link to your Pinterest profile in a comment.

3 responses to “20 Authors Who are Crushing it on Pinterest”

  1. Thank you for including me in your list. Frankly, I’ve no idea how to use Pinterest, but spend a lot of time on there pinning pictures of cake and Alexander Skarsgaard which is an excellent work displacement activity. By happy coincidence my readers seem to love these things too. I’ve tried to be a bit more ‘book relevant’ with my latest pinboard and have pinned pretty cottages for my book ‘A Cottage by the Sea’. See what I did there? Is it useful for marketing and engaging with readers? No idea. But it’s a pleasant pastime. C : ) xx

  2. Susan Wiggs says:

    Oh, thank you for the tour and for the mention. What a nice round-up. Now I’m inspired to keep going with my virtual world….

  3. Ferne E. Knauss says:

    A very special thank you to all of the authors that share life with their faithful readers/devoted fans on Pinterest, Facebook and for those on Twitter. As a former librarian and forever reader, I never imagined that technology would one day transform our lives to enjoy daily personal connections with authors. It’s pure delight!! My heartfelt thanks for finding time in your already busy schedules to share life with us in this way. It’s very special and more deeply appreciated than these few words could ever express! ?

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