is all about creativity, productivity, and profitability. My mission is to help businesses, entrepreneurs, and freelancers to be more profitable and have more time to enjoy the simple pleasures of life — whatever they are for you.

The tips, ideas, and techniques you’ll find here are the result of insights gained over 12-years as a business owner and publisher and, more recently, a freelance writer.

If you’re interested in connecting with new customers or learning how to use social media to interact and connect with existing clients and customers better, then keep reading, this blog is for you.

Who is WFFrederick?

_MG_9294Hi, my name is Bill Frederick — that’s me over on the left of course. I am the author of 45 eBook Marketing Opportunities, DIY Virtual Blog Tours, 8 Truths Rachel Ray Hopes You Never Find Out About Writing a Cookbook  and the blog How to Write and Publish a Damn Good Cookbook. I’m the former editor of FineLines, the Central Pennsylvania’s Writer’s Guild Newsletter, The Prince Gallitzin Chronicle, and the founder and editor of the literary ezine, Le Mot Juste. My articles have appeared in Connections, The Benedictine, The Star-Courier, as well as several other local newspapers and websites.







Through my publishing company, Apogee Publishing, I worked with writers from around the world. Helping them realize their dream of becoming published authors.


Two years ago I realized that, while I was working closely with writers, what I really wanted to be doing was writing. As a publisher I was kind of “a writing groupie.” I got to be around writers, but I was neglecting my dream. You can say that publishing was my methadone for writing. So I suspended the publishing and marketing of other writers and sold Apogee Publishing.

I’m now working as a freelance writer and consultant and loving every minute of it.

Thanks for stopping by …